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August 5, 2015

The Downside To Some SEO Services You May Not Know About

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seoWith every good thing that comes through search engine optimization, there’s a bit of bad. The bad side of things in many ways is going to manifest through several different arenas. They are not always out in the open, and you may find yourself investing in the wrong things, but not really see a manifestation of the issues until you’re somewhat down the line. It’s with that in mind that you should consider looking at several different elements moving forward, focusing more on the aspects of positive optimization than the negative. With that in mind, consider some of the downsides that come through marketing collateral with a professional edge, than DIY. The right SEO Services are going to help you diminish the lackluster results and build the right arena moving forward.

Spam Issues

The first major thing that you are going to want to fight against is spam. Spam is everywhere, and you’re going to face it head on if you’re not careful. The reason why many people end up dealing with span is because they are hiring the wrong SEO services. You do not want to chase spam elements, but then again, what do they look like? Most people don’t realize that they are doing something spammy, because it’s hidden through good intentions. For instance, you may find that you are on a social network to promote your brand. There’s nothing wrong with this, but things come into the negative when you are constantly pushing your links on others. Some companies will set you up with a page that only publishes your links and that’s it. If you just focus on that, you are going to find that people will ostracize your branding and pages. Eventually you could get banned from using these pages, and that’s hard to come back from. If you’re labeled as a spammer, not only will your brand suffer, but you will see a diminish traffic component as well.

Content Issues

Another area that should concern you when you’re looking at hiring a professional grade option is that of content. Content issues end up manifesting when you end up looking at things in the wrong arena. For instance, if you are going to hire a professional to write for you, you’ll want to stay on top of the clarity of their work, as well as where they are going to publish the elements. Some companies push content on directories that are notorious for lackluster quality, spam, and more. Some of these directories have been punished by search engines and have violated algorithm issues, but still thrive because individuals update content all the time. You don’t want to put up anything that you wouldn’t want to read yourself, and that’s something that will help you deliver on the promise of good content to users of your pages, and those interested in what you’re doing. If you wouldn’t read what you’ve updated, then you’re doing a disservice to the individuals that you’re trying to get support from.

Link Generation Problems

One of the best ways to get leverage online is through link generation. If you generate good links, you will see traffic start to come through and facilitate the right elements moving forward. You’re going to see this as a good thing and definitely go forward in the right areas overall. Link generation is not something that you should hire SEO Services to do for you, without learning what their techniques are. Some people focus on mass links and put up thousands and more without slow moving endeavors. You don’t want to generate a lot of links fast, because that’s like telling search engines that you’re cheating. You want this to be a slow drip, slow burn, and not all at once. If you put up a lot of links all in one day or in a couple of days, then you’re going to end up losing out on the future.

Onsite Optimization

SEO is not isolated to just working off your own site. You will need to ensure that the site that you’re building and promoting is definitely something that is going to help you build the right relationships with. If you are not focusing on the speed of your loading times, the content diversity, and how it is seen through mobile elements, you are missing out. You need to have mobile implementation and focus if you’re going to end up dealing with a variety of optimal elements in place. Onsite optimization means more than just updating your site, you need to ensure the code is well placed, the tags are in line with the latest standards, and you are not just putting up images and videos. There’s a lot of diverse interactivity that needs to get done, or else you will end up losing market share overall.

There are two ways to look at how to work with SEO. You could try to do it all on your own with DIY elements, or you could hire professional grade SEO Services, and get your traffic margins rising through a variety of different arenas. Hiring someone is good, but don’t let them do it all without reporting, as that is a way to end up losing market share overall.


April 1, 2015

A Simple Introduction to SEO

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New websites spring up every day. Starting a new website is difficult. Sure it is easy to design a website and find a good web host and set it all up. However, those who really want their website to flourish really ought to look at their marketing plan.

Search engine optimization (SEO) is the most valuable internet marketing strategy for websites. It delivers a generous amount of benefits and advantages that no other form of online marketing can provide. Websites that dismiss or do not employ SEO tactics in their online marketing plan would be disingenuous in not giving it any sort of consideration.

Incorporating an SEO operation into a marketing plan is not as easy or simple as it sounds. Do not worry though; understanding the simple basics of SEO marketing strategies is not that difficult. A good overview of what it does for a website is enough for most website managers to get a good grasp of just how useful it can be in helping the website’s success. Here is a simple introduction on SEO operations and the benefits that they provide a website.

What is SEO?

SEOSEO is a method for increasing a website’s visibility on a search engine’s search engine results page (SERP). It has something to do with the design of the website as a whole. SEO practices began since the mid-1990s when content providers and webmaster started to analyze how search engines worked. After a careful study, these people began to design websites to conform to the standards set by search engines such as Yahoo!, Bing and Google.

The process involves a look at how the internet community uses search engines. What the internet user searches for, keywords or the words use and the kind of search engine that people use when surfing the net. Furthermore, SEO techniques involve looking at the website’s construction. This involves delving into the website’s content, web design, structure, coding and so forth.

All of these activities are conducted so that the website will be more relevant to the searches made by internet users.

So what does it do for a website?

The most obvious effect of a well implemented SEO strategy is that it increases the website’s visibility on SERPs. Internet users have a strong reliance on search engine technology to get the websites that they want. Most website managers know this, which is why they design their websites to make it easier for search engines to find them.

A well designed SEO strategy will increase the website’s visibility on an SERP. This in turn makes it easier for the desired audience to locate the website. Studies have shown that most people do not even bother to go to the SERP’s second page; instead relying on the first few results they are given.

Making it easier for people to find a website is a necessity if the website wants to increase its traffic volume. Websites want a lot of traffic for one reason or another. Some advocacy websites benefit from the volume of traffic because it allows them to spread their message. A website that relies on advertising to earn money will generate more advertiser interest once it acquires a huge following. E-commerce websites, websites that deal in products or services, earn more money as the amount of traffic to their website increases.

Two options for launching an SEO campaign

There are basically two options available to websites that want to implement or use an SEO strategy. The first option leaves a website to fend for itself. The website will implement its own SEO strategy. This takes a lot of time, money and effort since the website has to start from scratch and is especially true if the website does not have dedicated staff.

The other option is the one most websites opt for. Hiring an SEO company is the practical choice. It is a wise investment. SEO companies already know what they are doing and have the necessary resources to launch a successful SEO campaign.

Author Bio:

SEO services SEO Explode is a SEO company offering professional SEO services to webmasters looking to increase traffic to their website.